PEGASYSTEMS
Creating a magazine about the digital workforce
THE BRIEF:
When enterprise automation company Pegasystems decided to launch a print and digital magazine devoted to the future of work, they turned to us. Gray & Co. created the editorial and design strategy for their quarterly Pega Go! Magazine. The issues delve into the future of IT and enterprise workflows, exploring key themes around autonomous service, citizen software developers, AI equity, design thinking, enterprise sustainability, and green tech.
Gray & Co. handled the entire editorial process, from story selection to reporting, writing, and editing. We gathered a team of journalists and designers from Wired, Bloomberg, and Fortune to create each issue. We sourced leading experts in AI and automation, interviewed its Fortune 100 customers, and created executive bylines, case studies, and data visualizations.
THE RESULT:
An innovative marketing and sales tool to drive traffic and pipeline. Pega’s marketing and sales leads sent the magazine to customers, prospects, and industry influencers, who read first-hand accounts of how Pega’s low-code platform approach can transform any enterprise.
“When I was at Pegasystems, I hired Kevin as a consultant to help us create a print and digital thought leadership magazine. Thanks to his background in publishing, and in brand storytelling, he helped us create a unique content channel for our executives, partners, and customers. Kevin is an asset to any content creation project.”
- Pui Chi W., VP of Marketing, Fidelity Labs at Fidelity Investments